Prenetics Global Limited announced the launch of its new Daily Ultimate Essentials PRO supplement, a clinical‑grade version of the original Daily Ultimate Essentials, as part of its IM8 wellness brand. The product is marketed as a daily multivitamin that targets the 12 hallmarks of aging, building on the company’s genetics‑backed wellness narrative.
The launch adds a new revenue stream to Prenetics’ consumer‑direct model and underscores the company’s focus on high‑margin, subscription‑based sales. Prenetics’ IM8 brand has already driven a 480% year‑over‑year revenue increase to $92.4 million for FY2025, with $60.1 million of that coming from IM8. Within 12 months of its debut, the brand achieved $120 million in annualized recurring revenue, a milestone that has positioned Prenetics as a leading player in the global supplement market.
Strategically, the product launch is part of Prenetics’ broader pivot to a pure‑play consumer health business. The company has divested non‑core assets, including a stake in Insighta, and now holds zero debt with approximately $171 million in liquidity. Prenetics aims to achieve adjusted EBITDA profitability by the fourth quarter of 2027, and the Daily Ultimate Essentials PRO launch reinforces its high‑margin, subscription‑based growth engine.
The supplement competes with established brands such as AG1 and Ritual, but IM8 differentiates itself through scientific backing, premium positioning, and high‑profile partnerships, including co‑founder David Beckham. The PRO version offers increased potency and new flavors, further strengthening the brand’s appeal to health‑conscious consumers seeking clinically supported products.
CEO Danny Yeung described 2025 as transformative, noting that IM8’s rapid growth is among the fastest in the global supplement industry and attributing success to global influence and scientific credibility. The company has guided for IM8 revenue of $180 million to $200 million for FY2026, reflecting confidence in continued demand and the effectiveness of its subscription model.
The launch of Daily Ultimate Essentials PRO signals Prenetics’ continued commitment to expanding its high‑margin consumer health portfolio and positions the company for sustained growth as it moves toward profitability in the coming years.
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