Prenetics Global Limited’s premium wellness brand, IM 8, has entered a partnership with preventive‑health platform Superpower that will embed Superpower’s annual blood‑testing membership into the IM 8 customer journey. IM 8 subscribers will receive a discounted Superpower membership—$49 per year for the 90‑day Daily Ultimate Essentials plan and $99 per year for the monthly plan—while Superpower will feature IM 8’s Daily Ultimate Essentials as a core product in its supplement marketplace, available to all members at a preferred rate.
The collaboration is designed to close the measurement gap that many supplement users face. IM 8 customers will take a 100‑plus biomarker test, use the product for 90 days, retest, and see measurable results, while Superpower members will receive a clinically‑backed nutrition protocol. This closed‑loop system turns supplementation into a data‑driven health intervention, a key differentiator in a crowded market.
IM 8’s rapid growth underpins the partnership’s potential. The brand has expanded into 31 countries and achieved $100 million in annualized recurring revenue within 11 months of launch. Superpower’s network of over 2,000 Quest Diagnostics locations and at‑home blood‑draw options gives the partnership a nationwide reach that can accelerate adoption and scale.
The deal aligns with Prenetics’ dual‑engine strategy of combining consumer health with data‑driven insights. By tying product usage to diagnostic data, Prenetics aims to increase customer retention and lifetime value, potentially boosting recurring revenue and margin stability. The partnership also diversifies IM 8’s revenue streams beyond direct sales, positioning the brand as a science‑backed, subscription‑based wellness platform.
Danny Yeung, CEO of Prenetics, said, “We have spent the past year doing exactly what we said we would do — building IM 8 into one of the fastest‑growing supplement brands in the world, strengthening our balance sheet, and eliminating complexity. Our $40 million share repurchase program is the natural next step: a direct expression of the Board’s view that the current share price does not yet reflect the underlying value and trajectory of this business.” He added, “When we launched Daily Ultimate Essentials, we set out to create the most comprehensive daily health formula on the market.”
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