Purple Innovation, Inc. (PRPL) has named Robert Lucian, formerly the chief financial officer of La‑Z‑Boy, as its new chief financial officer, effective April 27 2026. Lucian’s appointment follows the departure of current CFO Todd Vogensen, who will leave the company on May 1 2026 to pursue a new opportunity.
Todd Vogensen’s exit comes after more than two and a half years of service, during which he helped steer the company through a period of financial restructuring. His last day will be May 1, 2026, and the transition is designed to ensure continuity as Purple Innovation moves forward with its financial improvement plan.
Rob DeMartini, CEO of Purple Innovation, said the company is pleased to welcome Lucian and that his experience in retail and consumer brands will help drive the next chapter of the business. DeMartini noted that Lucian’s track record of operational discipline and financial stewardship aligns with the company’s goal of turning around profitability while expanding its premium product lines.
Lucian brings decades of public‑company finance experience, including senior roles at La‑Z‑Boy, Coty, and Procter & Gamble. His background in managing large, complex organizations and executing cost‑control initiatives is expected to support Purple Innovation’s strategy to strengthen margins, improve cash flow, and accelerate growth in e‑commerce and wholesale segments.
The CFO transition signals the company’s commitment to a disciplined financial framework and a clear path to sustainable profitability. With Lucian’s expertise, Purple Innovation aims to enhance its financial performance, support ongoing expansion plans, and reinforce its position in the competitive comfort‑innovation market.
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