Priority Technology Holdings, Inc. (PRTH) announced a new partnership and sponsorship with the Texas Rangers Baseball Club that will see its Payables solution integrated into the Rangers’ accounts payable operations. The deal includes in‑stadium branding at Globe Life Field, with Priority Commerce signage in right‑center field, and positions the company as the presenting sponsor of a charitable golf tournament benefiting the Texas Rangers Baseball Foundation.
In its most recent earnings release, Priority reported fourth‑quarter 2025 revenue of $247.13 million, slightly below the $247.92 million consensus estimate, and an adjusted earnings per share of $0.27, a $0.02 beat on the $0.29 consensus. Revenue fell 4.3% year‑over‑year, but the company’s adjusted gross profit margin expanded 360 basis points to 40.6%, driven by a strategic shift toward higher‑margin business segments. Adjusted EBITDA rose 16% to $60.1 million. For the full year 2025, revenue reached $953.0 million, up 8% YoY, and adjusted EPS more than doubled to $1.03.
Tom Priore, Chairman and CEO, said the partnership "reflects how teams are adopting more integrated approaches to managing money across their operations." He added that the partnership "demonstrates the value of our Priority Commerce Engine, purpose built to help our customers accelerate cash flow and optimize working capital," and that the company has "delivered consistent results across each of our SMB Acquiring, B2B Payables and Enterprise Payments segments." Texas Rangers CFO Kellie Fischer noted that the deal "is about handling the scale and complexity of a professional sports organization more effectively. We're dealing with a high volume of vendors and time‑sensitive payments, and this gives us a more consistent and controlled way to manage that."
The partnership aligns with Priority’s strategy to expand into high‑volume, complex payment environments. By deploying its Payables solution at a Major League Baseball club, the company gains a high‑profile platform to demonstrate its technology in a demanding operational setting, potentially opening doors to other sports and entertainment clients. The deal also supports Priority’s broader focus on higher‑margin segments, as evidenced by the margin expansion seen in Q4 2025.
Guidance for fiscal 2026 remains unchanged, with revenue projected at $1.01 billion to $1.04 billion and adjusted EBITDA at $230 million to $245 million. The guidance reflects confidence in continued demand for integrated payment solutions, while acknowledging macro‑economic uncertainty. The partnership with the Rangers is a tangible step toward achieving that growth trajectory.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.