CarParts.com, Inc. (NASDAQ: PRTS) announced that its proprietary Evan Fischer brand will be sold exclusively on eBay, the only third‑party marketplace where the brand is available. The exclusivity takes effect immediately, giving customers access to the full catalog of replacement parts through eBay’s secure payment and protection services.
The decision aligns with CarParts.com’s broader channel strategy, which has focused on consolidating sales through high‑traffic platforms while maintaining a direct‑to‑consumer presence. eBay’s automotive marketplace, which generates more than $10 billion in annual gross merchandise value, offers a vast customer base of DIY enthusiasts and professional mechanics. By channeling Evan Fischer through eBay, CarParts.com aims to increase brand visibility, drive sales volume, and leverage eBay’s logistics and marketing capabilities.
CarParts.com’s recent financial performance has been challenging, with net losses reported in Q1 2025 and Q4 2024 and a widening loss in Q2 2025. The exclusivity deal is intended to offset these headwinds by concentrating marketing spend and inventory management on a single, high‑traffic platform, potentially improving operating leverage and reducing fulfillment costs. Management expects the partnership to contribute positively to revenue growth and margin stability in the coming quarters.
COO Michael Huffaker said, “For years, eBay has been one of our most valued partners. Designating Evan Fischer as an eBay exclusive brand reinforces our shared commitment to giving customers fast, reliable, and affordable access to the parts they need.” Jesse Kiefer, VP & GM of Global Parts & Accessories at eBay, added, “Adding Evan Fischer as an exclusive brand on our marketplace gives shoppers access to even more trusted inventory at great value.”
The exclusivity does not eliminate Evan Fischer from CarParts.com’s own website; the brand will remain available through the company’s direct channel, but the eBay partnership will become the primary sales conduit. This dual‑channel approach allows CarParts.com to test the market response, capture a larger share of eBay’s automotive traffic, and potentially drive incremental revenue while maintaining control over direct‑to‑consumer sales. The move signals a strategic pivot toward leveraging third‑party marketplaces to support growth amid ongoing financial challenges.
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