BET Media Group, a unit of Paramount Skydance Corporation, announced the launch of the BET Creator Studio on March 30 2026. The studio’s flagship series, "The Jason Lee Show," will premiere on April 8 at 8:01 AM ET on BET.com and BET’s official YouTube channel, with new episodes scheduled every Wednesday thereafter.
The launch comes as Paramount Skydance pursues a 2026 revenue target of $30 billion and a run‑rate efficiency goal of at least $3 billion. The company is investing heavily in content and its direct‑to‑consumer business, planning to release at least 15 films annually in 2026, positioning the new studio as a key component of its broader strategy to capture and retain audiences in a crowded streaming market.
BET’s history of supporting Black creators—evidenced by the 2021 launch of BET Studios—provides a foundation for the Creator Studio. The new platform expands that legacy by offering a digital‑first hub that amplifies culture‑forward creators, aligning with industry trends that prioritize diverse voices and creator‑centric content.
"The Jason Lee Show" will feature Jason Lee’s signature blend of storytelling and cultural commentary. Lee, who has built a digital storytelling slate that has resonated with audiences, will bring his experience to the new series, which is scheduled to air weekly on BET’s digital channels.
"I've been in rooms most people will never get into and now I'm bringing audiences with me. This show isn't just about entertainment. It's about the power of culture: how it's built, how it's kept, and how it's used," Lee said. Orchid Richardson, SVP of digital & social at BET, added, "Black creators have always driven culture, now we're giving them the infrastructure to own it. The BET Creator Studio is where authentic storytelling meets serious distribution, and that combination is incredibly powerful."
The studio’s launch is expected to attract and nurture creators, produce compelling content, and leverage BET’s brand equity and distribution network. By focusing on culture‑forward creators, BET Media Group aims to deepen engagement with the Black community and broaden its audience base, potentially driving subscriber growth and strengthening its competitive position in the streaming arena.
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