Everpure, the new name for Pure Storage, announced a corporate rebrand that will take effect on March 5, 2026, while the company will continue to trade under the ticker PSTG. The announcement also disclosed a definitive agreement to acquire 1touch, a data‑intelligence and orchestration firm, with the transaction expected to close in the second quarter of fiscal year 2027.
The rebrand signals Everpure’s evolution from a storage‑hardware vendor to a broader data‑management platform provider. By positioning itself as an AI‑ready data platform, Everpure aims to leverage its Enterprise Data Cloud architecture and subscription‑based revenue model to capture growing demand for unified data governance, discovery, and semantic enrichment across on‑premises and cloud environments.
1touch brings advanced data‑discovery, classification, and semantic‑enrichment capabilities that complement Everpure’s existing Evergreen and Portworx offerings. The acquisition is intended to accelerate the company’s strategy of delivering AI‑ready data platforms, enabling customers to move AI projects from pilot to production more quickly and with greater trust.
Financially, Everpure’s most recent quarter (Q3 FY2025) reported revenue of $831.1 million, up 9% year‑over‑year, with subscription services revenue of $376.4 million, a 22% increase. GAAP gross margin stood at 70.1%, slightly lower than the 72.0% margin reported in Q4 FY2024, reflecting a shift toward higher‑margin subscription services. Management guided for Q4 FY2025 revenue of $1.03 billion at the midpoint, signaling confidence in continued double‑digit growth.
"Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets," said Charles Giancarlo, CEO of Everpure. "With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data— but also understand, enhance, and contextualize that data for actionable intelligence." Ashish Gupta, CEO of 1touch, added, "Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource. By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust."
Everpure’s strategic shift to a data‑management platform, backed by a subscription model and AI‑ready architecture, positions it to capture a growing market for unified data governance. The 1touch acquisition strengthens its competitive edge by adding data‑intelligence capabilities that accelerate AI adoption, while the rebrand signals a long‑term commitment to this new business model. Together, these moves are expected to enhance Everpure’s ability to generate recurring revenue, improve margin quality, and solidify its standing as a leader in enterprise data solutions.
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