PubMatic announced a partnership with Optable to integrate Optable’s first‑party audience data into its AgenticOS platform, enabling publishers and advertisers to access privacy‑safe, AI‑driven audience insights directly within PubMatic’s end‑to‑end media buying workflows.
The integration will allow campaigns across connected TV, mobile app, and display inventory to leverage Optable’s data layer, improving targeting precision and streamlining setup. By embedding Optable’s privacy‑safe data, PubMatic strengthens its position as a comprehensive AI‑powered advertising platform and expands its value proposition to clients seeking advanced, privacy‑compliant audience solutions.
PubMatic’s FY 2025 revenue fell to $282.9 million from $291.3 million in 2024, a decline that underscores the need for strategic growth initiatives. The partnership is positioned to offset revenue pressure by enhancing the attractiveness of PubMatic’s platform, especially in high‑growth segments such as connected TV, where CTV revenue grew over 50 % in FY 2025 versus FY 2024.
The deal also aligns with PubMatic’s broader AI strategy. The company has invested heavily in its AgenticOS platform, which has already facilitated more than 250 agentic deals. Integrating Optable’s first‑party data is expected to accelerate adoption of agentic AI by providing richer, privacy‑compliant audience signals that can be automatically leveraged by AI agents.
Management emphasized the strategic fit. While no new quote is available, the partnership reflects PubMatic’s focus on “innovation now more than ever” to help publishers gain transparency and attract advertisers, as noted by CEO Rajeev Goel in prior communications about the company’s AI initiatives.
The collaboration positions PubMatic to compete more effectively in a landscape where data privacy and AI capabilities are key differentiators. By combining Optable’s privacy‑safe data clean room with PubMatic’s AI‑driven workflow, the partnership is expected to deliver enhanced targeting and efficiency for advertisers, particularly in connected TV, mobile app, and display inventory.
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