Betty, the creative arm of Quad, opened a new 8,400‑square‑foot office in Austin, Texas, and a 10,000‑square‑foot location in Mexico City, Mexico, on January 22, 2026. The Austin facility will host a weekly roster of more than 25 photographers, stylists and production crew members, while the Mexico City office will share space with Quad’s media agency Rise.
The Austin office’s 8,400 square feet will accommodate a growing team of creative professionals, positioning Betty to serve clients in the U.S. Southwest and the broader Texas market. The Mexico City site, 10,000 square feet in size, will allow Betty to tap into Latin America’s fast‑growing advertising spend and to collaborate closely with Rise on integrated media campaigns.
The expansion aligns with Quad’s broader transformation from a traditional printing company into a full‑service marketing‑experience (MX) platform. By adding creative and production capacity in two high‑growth markets, Betty is strengthening Quad’s ability to deliver end‑to‑end solutions—creative, media, and data—across the Americas.
Quad’s Q3 2025 earnings, released in late October, showed an adjusted diluted EPS of $0.31—$0.04 above the $0.27 consensus—thanks to disciplined cost control and a favorable mix shift toward higher‑margin digital and data‑driven services. Revenue fell 13% to $588 million, driven by a 7% decline in legacy paper and print volumes, but the company’s adjusted EBITDA margin improved to 8.7% as lower restructuring and operating expenses offset the sales decline. Management highlighted that the earnings beat reflects the company’s focus on operational efficiency and the growing demand for its marketing‑experience offerings.
Joel Quadracci, Chairman, President and CEO, said the new offices “expand our creative footprint in key growth regions and reinforce our commitment to delivering integrated marketing solutions that combine creative, media and data.” The move comes as Quad continues to invest in AI‑enabled tools and data platforms, positioning the company to capture a larger share of the increasingly digital advertising market.
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