Ferrari announced on April 21 2026 that its first all‑electric supercar, named Luce, will carry a list price of €550,000. The vehicle is slated for a Rome debut in May 2026 and will feature more than 1,000 horsepower and a range of roughly 530 km, positioning it as a high‑performance, high‑price alternative to the brand’s combustion‑engine models.
The launch marks a deliberate shift in Ferrari’s long‑term strategy. In 2023 the company set a 2030 target of 20 % electric vehicles, a reduction from an earlier 40 % goal. The move reflects a decision to preserve the brand’s “value‑over‑volume” philosophy, offering a limited number of high‑margin models while still providing customers with a choice of powertrains.
Ferrari’s financial performance provides the foundation for this investment. In Q1 2025 the company generated €1.8 billion in revenue with an EBIT margin of 30.3 %. Full‑year 2025 revenue reached €7.146 billion, with an EBITDA margin of 38.8 %. In 2024 revenue was €6.677 billion and the EBITDA margin was 38.3 %. These results demonstrate strong profitability and cash generation, enabling the firm to fund electrification without compromising its core business.
CEO Benedetto Vigna emphasized that Ferrari’s strategy is “freedom of choice” across powertrains, prioritizing quality of revenues over quantity. He highlighted that the company will continue to offer internal‑combustion and hybrid models while integrating electric vehicles into its portfolio, ensuring that the brand’s performance heritage remains intact.
In the broader luxury‑automotive landscape, competitors such as Porsche, Aston Martin, and McLaren are accelerating their EV programs. Ferrari’s high price and limited production run differentiate the Luce, targeting a niche of affluent buyers who value cutting‑edge technology without sacrificing exclusivity.
The electric supercar launch is a key component of Ferrari’s 2030 plan, but the company’s 20 % EV mix target indicates a measured approach. By maintaining a high‑margin, low‑volume model, Ferrari seeks to balance electrification with its traditional brand identity, preserving its competitive moat while exploring new revenue streams.
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