LiveRamp Holdings announced a partnership with DIRECTV Advertising that integrates LiveRamp’s Conversions API (CAPI) Hub into DIRECTV’s advertising platform, making DIRECTV the first multichannel video programming distributor to offer a LiveRamp CAPI connector. The integration gives advertisers a secure, server‑to‑server connection that reduces signal loss and improves attribution accuracy for DIRECTV’s premium inventory.
LiveRamp’s recent financial performance underscores the strategic value of the deal. Fiscal year 2025 revenue totaled $746 million, up 13% year‑over‑year, with a non‑GAAP operating margin of 18%. In the first quarter of fiscal year 2026, revenue reached $195 million, an 11% increase, and the operating margin remained at 18%. The partnership is expected to add incremental revenue from DIRECTV’s customer base and strengthen LiveRamp’s competitive moat in a privacy‑compliant, AI‑enabled advertising ecosystem.
The partnership feeds directly into LiveRamp’s Marketplace & Other revenue stream, complementing its Subscription revenue. By expanding its data collaboration network into the multichannel video space, LiveRamp can offer advertisers more comprehensive cross‑platform insights, a key driver of its growth strategy. The move also aligns with industry trends toward server‑to‑server measurement and the phase‑out of third‑party cookies.
CEO Scott Howe said the partnership aligns with LiveRamp’s strategy to expand its data collaboration network and AI capabilities, reinforcing the company’s role as a neutral, privacy‑compliant infrastructure provider for marketers.
The deal positions LiveRamp as a leading player in privacy‑compliant measurement, strengthening its competitive advantage and supporting its broader AI‑enabled marketing platform. It also signals LiveRamp’s continued focus on high‑margin, high‑growth segments that drive long‑term shareholder value.
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