LiveRamp Holdings, Inc. has broadened its collaboration with Unity Technologies, making its RampID identifier available on Unity Exchange. The move enables marketers, agencies and publishers to apply identity‑based buying strategies within Unity’s ecosystem, allowing more precise targeting of mobile users and improved marketing returns for gaming brands.
Unity’s mobile ecosystem reaches 2.9 billion monthly active devices worldwide, including 256 million in the United States. By integrating RampID into Unity Exchange, LiveRamp gains access to a vast gaming audience, positioning it to serve a sector that is increasingly reliant on privacy‑compliant identity solutions after the phase‑out of third‑party cookies.
LiveRamp’s focus on durable, interoperable identifiers aligns with the gaming industry’s need for privacy‑compliant identity resolution. The partnership expands LiveRamp’s reach into a high‑growth segment, supporting its strategy to provide omnichannel marketing capabilities across digital media.
LiveRamp’s recent financial performance underscores the company’s ability to invest in strategic initiatives. In Q4 FY25, LiveRamp reported revenue of $189 million, up 10% year‑over‑year, with a GAAP gross margin of 69%. In Q1 FY26, revenue rose to $195 million, up 11% year‑over‑year, and non‑GAAP operating income increased 34% to $36 million, with an operating margin of 18%. These results demonstrate strong demand in core segments and effective cost control, giving LiveRamp the resources to pursue new growth opportunities.
"We're excited to partner with Unity to unlock the power of identity‑driven marketing for the gaming industry. By combining our respective strengths, we can help gaming companies achieve better returns on their marketing investments and deliver more personalized experiences to their players," said Anneka Gupta, President and Head of Products and Platforms at LiveRamp. "Marketers want to be able to activate across every channel and reach their target customers quickly and seamlessly, and the partnership between LiveRamp and Unity extends this even further into gaming, at scale," added Matthew Hogg, SVP, Connectivity & Ecosystem at LiveRamp. "Unity is tapping RampID to unlock a critical capability for marketers to extend identity and seamlessly drive omnichannel activation, now including gaming," said Chris Feo, SVP, Programmatic at Unity.
The partnership positions LiveRamp against competitors in the identity‑resolution space and supports its broader strategy to deliver privacy‑compliant, durable identifiers across digital channels. By extending RampID into Unity’s gaming ecosystem, LiveRamp can help brands reach players in a high‑growth environment, potentially driving additional revenue and strengthening its market position.
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