LiveRamp Holdings announced on March 3 2026 the launch of agentic AI capabilities that allow marketers to autonomously interact with the company’s data collaboration platform, enabling AI agents to collaborate with any partner and streamline campaign planning, execution, measurement, and optimization across the advertising ecosystem.
The new features build on LiveRamp’s platform modernization, which has already unlocked permanent cost efficiencies and enabled AI capabilities. By providing a clean‑room, privacy‑preserving environment for AI agents, LiveRamp aims to reduce manual workflow steps and accelerate time‑to‑insight for its customers.
The launch expands LiveRamp’s product portfolio and positions the company to capture growing demand for AI‑driven marketing solutions. Leadership highlighted that the new AI capabilities support a shift to usage‑based pricing and the expansion of the Cross‑Media Intelligence offering, and are expected to strengthen customer retention and open new higher‑margin revenue streams.
Matt Karasick, Chief Product Officer, said, “We’re making it possible for AI agents to do what marketers have been doing manually — build audiences, measure cross‑media performance, and optimize spend — but faster and within the governed environment our customers already trust. The agents from Newton Research and SemantIQ are live today, and they’re the first of many partners we’re bringing onto the platform.” John Hoctor, CEO of Newton Research, added, “LiveRamp and Newton Research have leaned in together to help marketers use AI to drive quantifiable performance increases, today. As Newton Research unlocks media performance gains from analytics with specially‑trained intelligent agents, and LiveRamp streamlines adoption of these next‑gen agents, every marketer will be able to easily tap the power of AI as part of their everyday workflows.” Scott Howe, CEO of LiveRamp, noted that “LiveRamp has positioned AI as a tailwind for our business, driving network expansion and data volume growth, while emphasizing LiveRamp’s essential role in safe AI usage.”
The agentic AI launch is part of a broader AI strategy that has already contributed to LiveRamp’s earnings growth. The company’s FY2026 revenue guidance of $810‑$814 million represents 9% growth, and it expects double‑digit growth in FY2027 and a Rule of 40 by FY2028. Partnerships with Newton Research and SemantIQ, 900 partners in agentic orchestration, and 834 direct subscription customers in FY2025 underscore the scale of the platform. Earlier AI tools launched in January 2026 and October 2025, and the Cross‑Media Intelligence solution introduced in February 2025, set the stage for this new capability.
The agentic AI tools are expected to drive higher adoption among LiveRamp’s 350+ brand customers and 200+ ad‑tech partners, contributing to accelerated growth and margin expansion beyond FY2026.
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