The February 16‑20, 2026 Orlando auction, the flagship event of Ritchie Bros. Auctioneers, closed with a gross transaction value (GTV) of more than US$265 million, the highest GTV for the event to date. 14,500+ equipment items, trucks and vehicles were sold, underscoring the auction’s scale and the depth of inventory available to buyers worldwide.
The 2026 auction outperformed its two‑year predecessor, with GTV rising from US$250 million in 2025 and US$258 million in 2024. The increase reflects a sustained uptick in demand for used commercial assets and a favorable pricing environment that has allowed Ritchie Bros. to capture higher transaction values across all asset classes.
The event attracted 19,500 participants from more than 80 countries, with 86% of assets sold to U.S. buyers and 39% purchased by Floridians. The high domestic participation, especially from Florida, highlights the strong regional demand for heavy equipment and transportation assets, while the global turnout demonstrates the auction’s continued relevance as a worldwide marketplace.
"Orlando continues to deliver scale and visibility that no other event in our industry can match. With more than 14,500 assets sold and participation from buyers onsite and online, the auction offers an early indicator of equipment demand and pricing trends," said Jake Lawson, President and Head of Ritchie Bros. North America Sales. Lawson added, "Orlando continues to be the one place where buyers can find equipment from every major industry we serve, all in a single week. From late‑model heavy equipment to transportation and specialty assets, the depth and variety of inventory creates real opportunity for both buyers and sellers."
Analysts welcomed the auction results, noting that the strong GTV and high participation support the company’s positive outlook for 2026. The auction’s performance aligns with the Q4 2025 earnings beat, where Ritchie Bros. reported adjusted earnings per share of US$1.11 versus the consensus of US$0.98, and revenue of US$1.2 billion versus the consensus of US$1.16 billion. The market reaction reflects confidence in the company’s ability to sustain growth and margin expansion in a competitive environment.
The Orlando auction underscores Ritchie Bros.’s robust market position and reinforces its guidance for 2026, which projects a 5‑8% increase in GTV and an adjusted EBITDA of US$1.47‑1.53 billion. The event’s success signals continued momentum in the used equipment market and validates the company’s omnichannel strategy, positioning it well for the upcoming equipment cycle.
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