Rubrik announced on March 18, 2026 that it is expanding its Security Cloud platform and partner program with a suite of MSP‑specific benefits, including tiered benefit levels, consumption‑based licensing, incident reinforcement, and an earned operational maturity designation.
The new enhancements are designed to help managed‑service providers build, launch, and scale profitable cyber‑resilience solutions. The Rubrik MSP PayGo model removes upfront barriers, allowing MSPs to start with zero minimums and grow as they expand. 24/7 support from the Rubrik Ransomware Response Team and a new partner tiering structure provide rapid incident response and operational maturity recognition.
The launch aligns with Rubrik’s broader strategy to grow its subscription‑based cyber‑resilience business. Subscription revenue rose 50% YoY to $365 million in Q4 FY2026, and the company’s non‑GAAP gross margin expanded to 84% from 80% the prior year. The new MSP program is expected to capture a larger share of the projected $258 billion global MSP market for data protection and cyber recovery services by 2027.
Alok Agrawal, Chief Solutions Officer, said the shift to continuous execution in cyber resilience places MSPs at the center of demand, and Rubrik is providing a robust foundation that speeds and scales their services. Mark Martinet of Rackspace added that the evolution of the Rubrik Transform Partner Program strengthens the ability to deliver operational cyber resilience at scale, ensuring joint offerings provide industry‑leading recovery capabilities.
Rubrik’s competitive landscape includes other backup and recovery vendors such as Business Continuity, AWS Backup, and SolarWinds Backup. By expanding its platform beyond traditional backup to include ransomware security and AI resilience, Rubrik differentiates itself and positions the company to benefit from the growing demand for integrated cyber‑resilience solutions.
The announcement also signals Rubrik’s continued investment in AI and identity resilience, reinforcing its commitment to staying ahead of evolving threat landscapes. With improved unit economics and a near‑complete cloud transition, the company is poised to leverage the new MSP enhancements to accelerate growth and deepen its partner ecosystem.
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