Rogers Communications announced the launch of the Rogers Red Partner program, a fully integrated point‑of‑sale and credit‑card solution designed for small and medium‑sized businesses. The program offers merchants a 20 % reduction in transaction fees and up to 3 % cash‑back for Rogers Red credit‑card holders, creating a new source of recurring revenue that complements the company’s wireless, cable and media businesses.
The launch marks a strategic push to deepen Rogers’ footprint in the SMB market. By bundling payment processing with its existing telecommunications and media assets, Rogers is creating a more integrated ecosystem for merchants, a first in Canada. The program is intended to lower transaction costs for merchants, attract and retain customers, and generate additional revenue streams that can offset softer growth in traditional wireless and cable segments.
The program also addresses key pain points for Canadian SMBs, including unpredictable cash flow, high acquisition costs and steep transaction fees that can exceed $5 billion annually across the sector. In addition to cash‑back and low fees, the Rogers Red World Elite Business Mastercard includes cyber‑security and identity‑theft restoration services, positioning Rogers as a one‑stop solution for business payments and risk management.
Tom Turner, President of Rogers Business, said, "Rogers Business is proud to be the first in Canada to offer a fully integrated program to support business owners. We know that every cent counts, that's why this program is vital. It helps lower costs and effectively drive more customers in their doors so business owners can focus on what's most important, growing their business." He added, "By combining accelerated cash back for customers with some of the lowest transaction fees in Canada and smarter management, we're demonstrating our commitment to business owners and their customers. This program makes every tap more rewarding, helping businesses reduce their costs while giving Rogers Red credit cardholders a reason to shop with them."
In the context of Rogers’ recent financial performance, the program comes after a Q4 2025 earnings report that showed a 12.6 % year‑over‑year revenue growth and an adjusted EPS of $1.08, slightly below analyst estimates. Media revenues surged 126 % YoY in that quarter, offsetting softer wireless and cable growth. The new program is part of a broader strategy to diversify revenue, leverage Rogers’ extensive customer base, and counter competitive pressures from established payments players such as Moneris, Square and Shopify.
The Rogers Red Partner program represents a significant operational milestone for Rogers Communications. By creating a new recurring revenue stream and deepening its service offering for SMBs, the company is positioning itself to capture a growing segment of the Canadian payments market while reinforcing its core telecommunications and media businesses. The program’s launch signals Rogers’ commitment to expanding beyond traditional services and could influence future revenue growth trajectories.
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