Rogers Communications announced a significant expansion of its satellite‑to‑mobile service, adding 1.3 million square kilometers of coverage across the United States. The move, made possible through a partnership with T‑Mobile’s T‑Satellite network, gives Rogers customers seamless roaming in the U.S. with text, data, and navigation apps such as WhatsApp, Google Maps and AccuWeather, all at no additional cost on Popular, Ultimate, Roam Like Home and select Travel Pass plans.
Both Rogers and T‑Mobile’s satellite services rely on Starlink low‑earth‑orbit satellites, enabling reliable connectivity in areas where traditional cellular signals are unavailable. The service supports text‑to‑911, public‑safety alerts, and popular consumer apps, and it is the largest satellite‑to‑mobile footprint for a Canadian carrier. Rogers first launched its satellite‑to‑mobile offering in July 2025, initially limited to texting and text‑to‑911, and has since added broader data capabilities.
The expansion is expected to create a new high‑margin revenue stream and strengthen Rogers’ competitive position in rural and remote markets. By offering uninterrupted connectivity for Canadian customers traveling abroad, Rogers can improve customer retention and attract new subscribers who value comprehensive coverage, especially in underserved regions where competitors have limited reach.
Mark Kennedy, Chief Technology Officer at Rogers, said, “Canadians want to stay connected wherever they are, even when they’re travelling. By expanding satellite‑to‑mobile technology, our customers can get more coverage and roam effortlessly throughout the U.S.” Jeff Giard, Vice President of Business Development and Partnership Marketing at T‑Mobile, added, “The mission of T‑Satellite is to extend coverage to places no cell signal has ever reached — keeping our customers connected in more places than ever before. Together with Rogers, we’re bringing that same experience to travellers exploring beyond the reach of traditional networks in the U.S.”
Rogers’ move comes as rivals Telus and Bell Canada plan to launch their own satellite‑powered services through partnerships with AST SpaceMobile. The competitive landscape is intensifying, with each carrier seeking to secure a larger share of the growing satellite‑to‑mobile market.
Future enhancements are in the pipeline, including traditional cellphone calls and 911 voice services, which Rogers aims to roll out in the coming months. The company’s strategy to expand satellite coverage aligns with its broader goal of maintaining leadership in connectivity for Canadians, especially those in remote or rural areas.
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