The Real Brokerage Inc. (REAX) announced that it will acquire RE/MAX Holdings Inc. (RMAX) for an enterprise value of $880 million, creating a new entity called Real REMAX Group. The deal will combine REAX’s mobile‑first brokerage model and AI‑powered platform with RE/MAX’s extensive franchise network and brand recognition.
Under the transaction, RE/MAX shareholders will receive either 5.152 shares of the combined company or $13.80 in cash per RMAX share. REAX shareholders will own approximately 59% of the new company, while RE/MAX shareholders will hold the remaining 41%. The transaction is expected to close in the second half of 2026, subject to customary regulatory approvals and shareholder votes.
The combined company will have more than 180,000 real‑estate professionals and a presence in over 120 countries and territories. Management estimates that the deal will generate $30 million in annual run‑rate cost synergies and is priced at a fully synergized multiple of 7× 2025 EBITDA. The integration of REAX’s AI platform with RE/MAX’s franchise model is expected to lift margins through efficiencies in technology, marketing and transaction processing.
Strategically, the acquisition expands REAX’s geographic footprint and adds RE/MAX’s global franchise reach. REAX’s growth has been driven by a differentiated agent value proposition and an expanding ecosystem of products and services, while RE/MAX has faced declining franchise fees and agent exodus. The combined entity will offer agents the choice between commission‑ and franchise‑based models, leveraging REAX’s technology to enhance productivity and ancillary revenue streams.
Investors reacted strongly to the announcement. RMAX shareholders benefited from the premium offered, while REAX investors expressed concerns about valuation and integration risks. The market view reflects the broader consolidation trend in the real‑estate brokerage industry, positioning the new company among the top three U.S. real‑estate enterprises by scale, behind Compass and Keller Williams.
"This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience," said Tamir Poleg, Chairman and CEO of Real. "Bringing together Real's technology and operating model with REMAX's global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long‑term value for agents, franchisees, consumers and shareholders." "REMAX is pleased to announce this transition with Real to create a leading global real estate platform. Real brings differentiated, best‑in‑class technology that we believe will drive greater choice, higher productivity and expanded support to our network. By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders, from agents to franchisees to consumers to shareholders, all while strengthening the culture and flexibility that make our brands special," said Erik Carlson, CEO of RE/MAX Holdings.
The transaction will create a technology‑enabled global real‑estate platform that preserves the RE/MAX and Real brands while delivering a more innovative, productive and connected ecosystem. It is expected to generate substantial long‑term value for agents, franchisees, consumers and shareholders, and will strengthen the culture and flexibility that make the brands special. The deal is slated to close in the second half of 2026, after regulatory approvals and shareholder votes are completed.
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