The Real Brokerage Inc. (REAX) announced the acquisition of Legends Real Estate Group, a 55‑agent team based in Northeast Georgia and the Atlanta metro area, adding a high‑growth regional presence to its platform.
Legends’ agents collectively closed approximately $250 million in home sales in 2025, a figure that underscores the value of the team’s transaction volume and the immediate impact on REAX’s pipeline.
The deal fits into REAX’s broader strategy of expanding its agent base and deepening market penetration. With the addition of 55 agents, REAX’s total agent count now exceeds 33,000, a jump that supports the brokerage’s goal of operating in all 50 U.S. states and four Canadian provinces.
The acquisition strengthens REAX’s foothold in the Atlanta market, a high‑growth area that has been a focus of the company’s expansion plans. By bringing in a seasoned team with strong local brand recognition, REAX can accelerate its market share gains and leverage its technology platform to support the new agents.
REAX’s recent financial performance illustrates the context for this move. In Q4 2025, the brokerage reported $505.1 million in revenue, up 44% year‑over‑year, and 31,739 agents on its platform. The company’s CEO, Tamir Poleg, noted that the firm “ended 2025 with revenue up 56% for the full year and 31,739 agents on our platform, reflecting continued organic share gains despite a tepid housing environment.” The acquisition is a continuation of that growth trajectory.
The transaction demonstrates REAX’s confidence in its agent‑centric model and its ability to scale quickly through strategic acquisitions. By integrating Legends’ experienced team, the brokerage can enhance its service offering, broaden its geographic reach, and reinforce its competitive position in a crowded real‑estate market.
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