The Real Brokerage Inc. (NASDAQ: REAX) announced the acquisition of the Garcia Real Estate Group, a six‑agent team led by luxury specialist Haley Garcia. The team brings roughly $200 million in annual home sales and a 99 % closing ratio to Real’s Real Luxury division, adding a high‑producing, referral‑driven operation to the company’s portfolio.
The deal expands Real’s presence in the Greater Houston market, specifically The Woodlands, a nationally recognized master‑planned community. The Real Luxury division, launched in May 2024, is designed to support elite agents and high‑margin transactions, and the Garcia team’s strong local reputation aligns closely with that focus.
Garcia’s agents will immediately gain access to Real’s AI‑powered tools—such as HeyLeo and Leo CoPilot—and embedded finance solutions, including Real Wallet and Real Wallet Capital. The integration is expected to accelerate ancillary attach rates and margin expansion by leveraging Real’s technology stack to streamline transactions and provide same‑day funding to agents.
"Haley has built an extraordinary business rooted in excellence, service and community impact. Her leadership, track record and commitment to developing agents align perfectly with Real’s values. She embodies the caliber of agent we are proud to support through Real Luxury, and we’re excited to welcome Haley and her team as they scale their brand on a national platform," said Tamir Poleg, Chairman and CEO of The Real Brokerage.
The acquisition is a strategic fit that adds $200 million in annual sales—about 16 % of the company’s 2024 revenue—to a business that has been growing rapidly. The referral‑based model and 99 % closing ratio suggest strong client satisfaction and low acquisition costs, while the integration of AI and embedded finance tools is expected to improve operational efficiency and margin potential.
Deal terms were not disclosed. Analysts view the acquisition as a positive step that aligns with Real’s strategy to expand its luxury market footprint and deepen its technology‑enabled agent ecosystem.
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