The Real Brokerage Inc. (REAX) has added a 65‑agent team from Equity Realty Group, a Phoenix‑based brokerage founded in 2009 that averages 420 home sales annually and generates about $191 million in sales volume. The move extends REAX’s footprint into the Southwest Valley, a high‑growth segment of the Phoenix market.
Equity Realty Group’s agents will be integrated into REAX’s reZEN platform, allowing them to access the brokerage’s AI‑powered tools such as Leo CoPilot and the HeyLeo concierge. The platform is designed to boost agent productivity and retention, and the new agents are expected to provide immediate revenue upside and broaden the reach of REAX’s ancillary services, including Real Wallet, One Real Mortgage, and One Real Title.
The acquisition fits into REAX’s broader strategy of scaling through agent‑centric growth rather than large‑scale buyouts. In Q4 2025, REAX reported revenue of $505.1 million, up 44% year‑over‑year, and a total agent count of 31,739, a 31% increase from the same period a year earlier. Gross profit rose 30% YoY, although the gross margin compressed to 7.7% from 8.6% due to a higher mix of post‑cap transactions. Full‑year 2025 revenue reached $2.0 billion, a 56% jump from 2024.
Management highlighted the strategic fit of the deal. Chairman and CEO Tamir Poleg said, "Real delivered strong fourth quarter results, with revenue increasing 44% year‑over‑year and closed transactions growing 38%," and added, "Our differentiated agent value proposition and expanding ecosystem of products and services continue to attract productive agents seeking greater flexibility, technology, and financial opportunity." COO Jenna Rozenblat noted, "As we enter 2026, we remain focused on investing in technology and expanding adoption of our ancillary services to enhance agent productivity and deepen engagement across our network." CFO Ravi Jani emphasized the company’s financial strength, stating, "In 2025, we generated $65.9 million of cash from operating activities and ended the year with $49.9 million of unrestricted cash and short‑term investments and no debt."
The acquisition is expected to accelerate REAX’s growth trajectory by adding a proven team with a strong local presence, immediate transaction volume, and a client base that aligns with the brokerage’s technology‑driven, agent‑centric model. The integration of Equity Realty Group into the reZEN platform is poised to enhance agent productivity, support the expansion of ancillary services, and reinforce REAX’s competitive position in the Phoenix market.
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