The Real Brokerage Inc. announced that the Houston Properties Team, a top‑ranked Houston real‑estate team with 17 agents and $2 billion in lifetime sales, has joined its platform. The team, founded by Paige and Bob Martin and formerly affiliated with Keller Williams, brings a data‑driven approach and a strong local brand to Real’s technology‑first model.
Adding the Houston Properties Team strengthens Real’s presence in Texas, a market that accounts for a significant share of the company’s transaction volume. The move is part of Real’s broader strategy to acquire high‑performing teams in key regions, leveraging its AI‑powered platform to increase agent productivity and reduce operating costs. The integration is expected to accelerate Real’s agent‑growth target of 32,000 agents nationwide and to deepen the brokerage’s penetration in the Houston market, which has seen steady demand for both residential and commercial transactions.
Financially, the addition of 17 agents is projected to boost Real’s revenue by an estimated $30 million to $40 million in the first year, based on the team’s historical average transaction value and commission structure. The move also expands Real’s data pool, enhancing predictive analytics for pricing and market trends. While the immediate impact on quarterly earnings is modest, the long‑term upside comes from increased transaction volume and higher platform adoption among the new agents.
Bob Martin, co‑founder of the Houston Properties Team, said the decision to join Real was driven by the brokerage’s “future‑focused platform, AI tools, and lower fee structure,” which align with the team’s goal of scaling wealth‑building opportunities for agents. Real Chairman and CEO Tamir Poleg welcomed the partnership, noting that the team’s “data‑driven business and powerful brand” fit well with Real’s mission to “redefine the real‑estate experience through technology.”
The acquisition follows Real’s recent integrations of Spyglass Realty in Austin and The Property Shop in Fort Worth, underscoring the brokerage’s aggressive expansion into Texas. Analysts view the move as a positive signal of Real’s continued focus on high‑growth markets and its ability to attract top talent through a compelling value proposition. The Houston Properties Team’s entry is expected to reinforce Real’s competitive position in a market that is projected to grow at a 4–5% annual rate over the next five years.
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