Reborn Coffee, Inc. announced that Jung Jae Lim will serve as Co‑Chief Executive Officer, effective March 3 2026. Lim brings more than twenty years of logistics and supply‑chain leadership, having overseen large‑scale operations and multi‑node distribution networks across several sectors.
Reborn Coffee has faced significant liquidity and operational challenges, including a decline in stock price over the past year and a history of losses. The company recently regained compliance with Nasdaq’s minimum stockholders’ equity requirement after a premium‑priced equity financing of $6.5 million at $5.45 per share, which strengthened its balance sheet and addressed a prior equity deficiency.
Lim’s appointment is intended to reinforce the company’s operational foundation. He will lead initiatives in logistics, transportation, and supply‑chain management, and will work closely with the newly formed Reborn Logistics subsidiary, which is targeting $15 million in revenue and $1.5 million in operating income for 2026. The company also entered a distribution partnership with Sysco Corporation to standardize supply‑chain execution for its franchise operators nationwide, a move expected to improve product consistency and operational efficiency.
Lim said, “I am honored to serve as Co‑CEO of Reborn Coffee. My focus will be on building and executing a high‑performance logistics and supply‑chain strategy that enhances reliability, transparency, and service excellence, while supporting the Company’s broader strategic priorities. I look forward to contributing to Reborn’s next phase of growth.” Jay Kim, the other Co‑CEO, added that Lim’s depth of logistics leadership strengthens the team at a critical time in the company’s growth trajectory.
Investors responded positively to the appointment, citing the company’s recent equity financing and the expectation of sustainable positive cash flow beginning in the first quarter of 2026. The move signals confidence that enhanced supply‑chain execution will help Reborn Coffee address its liquidity concerns and support its expansion plans.
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