Reborn Coffee Inc. announced a new distribution partnership with Sysco Corporation that will enable the coffee retailer to scale its national franchise network through Sysco’s extensive logistics and quality‑assurance infrastructure.
The deal gives Reborn access to Sysco’s network of distribution centers, ordering systems, and service capabilities, allowing the company to standardize product delivery and operational support for both existing and future franchise operators across the United States. By outsourcing distribution to Sysco, Reborn can focus on its core strengths—coffee quality and customer experience—while reducing the capital intensity and operational risk associated with building its own distribution network.
For Reborn, the partnership removes a key bottleneck in delivering fresh, in‑house roasted coffee to a rapidly expanding franchise footprint, positioning the company for faster growth and greater consistency across locations. For Sysco, the collaboration expands its specialty‑coffee portfolio and strengthens its presence in the growing food‑service market, offering a new revenue stream and deeper penetration into the coffee segment.
CEO Jay Kim highlighted that the partnership will support Reborn’s aggressive expansion plans and reinforce the company’s commitment to delivering high‑quality coffee to franchisees nationwide. The agreement aligns with Reborn’s recent efforts to regain compliance with Nasdaq’s Stockholders’ Equity Requirement and to secure a stable capital base for growth.
The partnership underscores Reborn’s strategy to leverage third‑party expertise to accelerate its franchise rollout, while Sysco benefits from an expanded specialty‑coffee distribution channel that complements its existing food‑service offerings. Together, the two companies aim to deliver a seamless supply chain experience that supports Reborn’s brand consistency and operational efficiency across the United States.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.