LexisNexis Risk Solutions, a unit of RELX, announced the launch of an AI‑powered identity management platform designed specifically for the healthcare industry. The new solution combines the company’s established identity verification, resolution and enrichment capabilities with advanced AI authentication tools, including the IDVerse document‑authentication engine, biometric verification and deep‑neural‑network models that detect deepfakes and other fraud tactics.
The platform is tailored to the healthcare journey, enabling hospitals, insurers and other providers to confidently verify patient and member identities, resolve duplicate records and continuously enrich profiles with social and behavioral insights. By automating these processes, the platform aims to reduce manual work, improve the digital experience for patients and members, and strengthen data integrity across the care continuum.
The launch marks a strategic expansion of LexisNexis Risk Solutions’ AI‑enabled product portfolio into a high‑growth, regulated market. The healthcare sector’s need for robust identity management is driven by stringent regulatory requirements and the increasing sophistication of fraud tactics. Integrating the IDVerse platform—acquired in December 2024—provides a unified approach to combating synthetic identity fraud and deepfake threats, positioning the company to capture new revenue streams and reinforce RELX’s leadership in information‑based analytics for healthcare.
Competitive dynamics in the identity‑management space are intense, but the platform differentiates itself through its AI‑driven authentication capabilities and deep integration with healthcare workflows. The solution’s focus on fraud prevention, data accuracy and continuous profile enrichment addresses key pain points for providers and payers seeking to protect patient data while improving operational efficiency.
"As digital access expands and fraud tactics become more sophisticated, identity management must be a core priority across healthcare. Our identity management platform leverages our best‑in‑class identity solutions to help healthcare organizations stay ahead of AI‑driven threats while creating more complete, trusted patient and member profiles that support more efficient operations, stronger engagement and improved outcomes," said Adam Mariano, SVP and General Manager of Healthcare, LexisNexis Risk Solutions. "IDVerse offers a more sophisticated level of authentication when identity fraud can have significant consequences such as registering a new account, processing high‑value transactions or accessing sensitive information. By integrating automated identity verification directly into healthcare environments, organizations can detect deepfakes, reduce fraud risk, improve efficiency and say ‘yes’ with confidence to deliver a secure, intuitive experience for consumers," added Kim Brown, Vice President of Product Management for Insurance and Healthcare Identity Solutions.
The launch underscores LexisNexis Risk Solutions’ broader shift toward AI‑driven analytics and decision tools, aligning with RELX’s strategy to invest in high‑growth, technology‑enabled solutions across its divisions. By expanding its AI capabilities into the healthcare sector, the company is poised to capture new market opportunities and reinforce its position as a leader in information‑based analytics for regulated industries.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.