Restoration Hardware (NYSE: RH) announced the launch of a new RH Credit Card on April 14 2026, in partnership with Synchrony Financial. The card is available for purchases at RH galleries, outlets and online, and it is fully integrated with RH’s Members Program, allowing members to use the card for all RH products and services.
The card offers members a 30 % discount on full‑priced items and complimentary interior‑design services, and it carries an annual fee of €225. Existing RH customers who held the previous TD Bank‑managed card can continue to use it until May 15 2026 and manage their accounts through TD Bank Legacy.
RH’s fiscal‑year 2025 results provide context for the launch. Revenue grew 8 % year‑over‑year to $4.14 billion, and Adjusted EBITDA rose to $597 million, or 17.3 % of revenue, up from $539 million (16.9 %) in 2024. Free cash flow improved to $252 million from a negative $214 million the prior year. The company’s “peak investment year” included $289 million of adjusted CapEx and $37 million in acquisitions to support the new RH Estates concept, while tariffs and resourcing complexity were cited as near‑term headwinds.
The new credit card is expected to increase average order value, conversion rates and customer loyalty by making high‑ticket luxury furnishings more accessible. Synchrony’s expertise in home‑furnishing financing and its PRISM credit‑decisioning system are intended to streamline the application process and enhance customer experience.
Management highlighted the strategic significance of the partnership. Synchrony’s Curtis Howse said, “RH has built one of the most distinctive luxury home‑furnishing brands in the world, and we’re proud to be the exclusive issuer of the new RH Credit Card.” RH Chairman and CEO Gary Friedman noted that 2025 was a “peak investment year” with significant CapEx and acquisitions, and that the company is “prudent to plan conservatively this year due to uncertainties around interest rates and inflation.”
Investors responded positively to the credit‑card launch, viewing it as a strategic win that could boost top‑line growth and deepen loyalty. The reaction was tempered by recent earnings misses and cautious commentary, indicating that while the card is a material development, short‑term sentiment remains mixed.
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