Algorhythm Holdings announced that its SemiCab AI logistics platform will pilot with Hindustan Coca‑Cola Beverages Private Limited, the largest bottling partner of The Coca‑Cola Company in India. The pilot will evaluate reductions in empty miles, improvements in truck utilization, and overall transportation cost savings for Coca‑Cola India’s supply chain.
The partnership expands SemiCab’s presence in India, following wins with Procter & Gamble, Unilever, Asian Paints, and Marico. The platform will integrate with Coca‑Cola India’s TMS and ELD systems, with SemiCab aiming to lift truck load rates from the industry average of 66% to 85‑90% and cut empty backhaul miles by up to 80%. In other deployments, SemiCab has achieved over 70% empty‑mile reductions and over 90% loaded‑mile utilization.
The pilot is a trial phase and does not guarantee a long‑term contract or revenue. It represents a material development for Algorhythm because it signals traction in a high‑volume, high‑margin FMCG market, but the company remains in a growth phase with recent financial challenges. In Q3 2025, Algorhythm reported revenue of $1.7 million and a net loss of $1.8 million, and it raised $9.5 million in February 2026, bringing total capital raised to $19.5 million.
Management emphasized the strategic significance of the partnership. Ajesh Kapoor, CEO of SemiCab, said, “We are thrilled to welcome Coca‑Cola India as our latest partner. Onboarding one of the world’s most iconic brands is a powerful validation of SemiCab’s mission to transform freight logistics through AI‑driven collaboration. We are confident that this pilot will showcase the significant cost savings and efficiency gains our platform can deliver. We look forward to expanding our relationship with Coca‑Cola India as part of a broader effort to reinvent freight transportation across the Indian market.” Gary Atkinson, CEO of Algorhythm, added, “Historically, logistics has been constrained by human bandwidth. Every increase in volume requires more planners, more dispatchers, and more manual intervention. Our SemiCab platform breaks that dependency by embedding intelligence directly into the freight operating system.”
The announcement comes amid a broader trend of AI adoption in FMCG logistics in India, where companies seek to reduce empty miles and improve truck utilization. While the pilot offers a path to potential cost savings, the company’s financial performance remains modest, and the conversion of the pilot into a larger contract will be a key milestone for future revenue growth.
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