RE/MAX Holdings announced the conversion of HomeSmart Professionals to RE/MAX Revolution, adding 300 agents and six offices across Rhode Island, Massachusetts, and Connecticut. The move expands the company’s U.S. footprint and strengthens its presence in the New England market.
The conversion gives HomeSmart agents access to RE/MAX’s global brand, technology platform, and marketing resources. RE/MAX CEO Erik Carlson said, "Dean and his agents add to the leading market share REMAX has in Rhode Island, and we're excited to welcome them into the global REMAX community." HomeSmart owner Dean deTonnancourt added, "REMAX is truly agent‑focused. The branding, marketing and tools are all built and designed with the agent in mind."
Adding 300 agents is expected to lift RE/MAX’s U.S. agent count by roughly 2%, helping offset a decline in U.S. agent numbers in recent quarters and supporting the company’s goal of reaching an all‑time high of 148,600 global agents. The move aligns with RE/MAX’s broader strategy of converting brokerages in high‑growth regions.
RE/MAX’s Q4 2025 results showed a 1.8% revenue decline to $71.1 million and a 5.2% drop in full‑year revenue to $291.6 million, but the company still achieved an all‑time high in global agent count. The Rhode Island conversion is part of a program that has seen recent conversions in Toronto, St. John’s, Florida, and Hawaii, reinforcing the company’s focus on brand strength and technology to attract and retain agents amid a challenging housing market.
The Rhode Island market remains competitive, with high interest rates and limited inventory driving a tighter market. By adding a well‑established brokerage with proprietary technology, RE/MAX strengthens its competitive position against other franchisors and tech‑enabled brokers, positioning itself to capture a larger share of the regional transaction volume.
Overall, the conversion is a strategic move to consolidate market share in New England, leverage RE/MAX’s global brand and technology, and support the company’s agent‑growth objectives in a market facing headwinds.
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