RE/MAX Holdings announced a partnership with Zillow Preview that will allow its brokerages to pre‑market listings on Zillow and Trulia before they go live on the market, giving them access to an average of 235 million monthly users on the largest consumer real‑estate audience online.
The partnership aligns with RE/MAX’s long‑standing philosophy of transparency and broad distribution. CEO Erik Carlson said, "REMAX has long believed that transparency and the broadest distribution of listings gives buyers and sellers the best outcome. By partnering with Zillow Preview, we are furthering our philosophy that consumers come first and empowering agents to amplify pre‑market listing exposure not only through the incredible global reach of remax.com but also through the country's most visited real estate portal."
Zillow Preview launched with other major brokerages such as Keller Williams, HomeServices of America, Side, and United Real Estate, reflecting a broader industry trend toward early‑market transparency. Zillow’s Q4 2025 results—$654 million in revenue, up 18% YoY, and a first annual GAAP profit of $23 million—provide a strong financial backdrop for the new service.
RE/MAX’s Q4 2025 revenue of $71.1 million fell 1.8% YoY, and adjusted EBITDA of $22.4 million declined 4%. Full‑year 2025 revenue was $291.6 million, down 5.2%, with adjusted EBITDA of $93.7 million, a 4.1% drop. The partnership is expected to help offset these declines by increasing listing visibility, attracting more agents, and potentially boosting future revenue streams.
The deal strengthens RE/MAX’s agent tools and consumer transparency, positioning its franchise network to compete more effectively in a market where early exposure can drive higher engagement and sales. By leveraging Zillow’s extensive reach, RE/MAX agents can showcase pre‑market listings to a vast audience, while buyers gain earlier access to inventory, creating a win‑win for both parties.
Overall, the partnership represents a strategic pivot toward technology‑enabled transparency and early market exposure, aligning with industry trends and potentially delivering long‑term benefits for RE/MAX’s agents, sellers, and buyers.
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