Rocky Mountain Chocolate Factory (NASDAQ: RMCF) announced a comprehensive omnichannel growth strategy that will extend its premium chocolate experience into major digital marketplaces, including Uber Eats, DoorDash, Grubhub, ezCater, and Instacart, while preserving the brand’s core in‑store identity.
The rollout centers on a centralized order‑management system powered by Deliverect, which will integrate franchise locations with third‑party platforms. By routing marketplace orders directly into store systems, the company aims to improve operational efficiency, preserve pricing consistency, and capture real‑time data on consumer behavior and product performance. A dedicated corporate catering and gifting channel through ezCater targets corporate clients for meetings, employee recognition, and client gifting, adding a new revenue stream that complements the existing retail model.
The strategy comes amid a broader transformation agenda that has seen Q1 2026 revenue flat, improved gross profit, and a narrowed net loss, while fiscal 2025 revenue grew but net loss widened due to higher costs. Raw‑material price inflation and broader inflationary pressures have been identified as headwinds, prompting the company to focus on profitability and operational efficiency. By expanding into digital marketplaces, RMCF seeks to diversify revenue streams, increase average order value, and strengthen unit‑level economics for its franchise partners without adding significant fixed store overhead.
Interim CEO Jeff Geygan said, "By pairing our immersive five‑sensory retail experience with a disciplined omnichannel infrastructure, we are expanding how consumers engage with our brand, strengthening unit‑level economics for our franchisees, and positioning Rocky Mountain Chocolate Factory for sustainable national expansion." The comment underscores the company’s intent to leverage data and technology to support franchise growth and national scale.
The omnichannel initiative is positioned as a key lever for sustainable expansion, allowing the company to reach new customers through digital channels while maintaining the premium brand experience in physical stores. The strategy is expected to provide a more resilient revenue mix, improve franchisee profitability, and generate actionable consumer insights that can inform future product and marketing decisions.
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