Rogers Communications has launched a satellite‑powered Internet‑of‑Things (IoT) asset‑tracking solution in partnership with Geotab, a global leader in connected‑vehicle and asset management. The new service, called GO Anywhere Plus, uses low‑earth‑orbit satellites to deliver real‑time location data for trailers, containers and equipment across Canada, including remote highways and rail corridors where traditional cellular coverage is limited.
GO Anywhere Plus allows existing IoT devices to switch seamlessly between Rogers’ 5G+ network and satellite‑to‑mobile service, ensuring continuous connectivity for critical assets in the country’s vast and often remote regions. The solution will be available coast‑to‑coast, covering the 18% of Canada that is not served by conventional wireless networks, and will provide businesses with uninterrupted visibility for fleet and asset management.
The launch marks Rogers’ first entry into satellite‑to‑mobile IoT services and positions the company to serve Canada’s resource‑based economy and large logistics market. By extending coverage beyond conventional cellular networks, Rogers aims to capture a new revenue stream and strengthen its competitive edge in the growing IoT and asset‑tracking market.
Rogers’ Q4 2025 results provide context for the launch. Total service revenue reached $5.3 billion, up 16% year‑over‑year, while adjusted EBITDA rose 6% to $2.7 billion. Adjusted diluted earnings per share were $1.51, beating analyst expectations. Revenue of $6.17 billion also exceeded projections. The company’s wireless, cable and media segments all contributed to the top line, with wireless adjusted EBITDA margin at 67% and cable at 59%, both up 40 and 30 basis points respectively. Consolidated adjusted EBITDA margin fell 260 basis points, largely due to media revenue and EBITDA growth. Average revenue per user declined 2.8% YoY, and Rogers’ debt‑leverage ratio improved to 3.9x at year‑end 2025.
Management has guided for 2026 service revenue growth of 3% to 5% and adjusted EBITDA growth of 1% to 3%. The company is focused on cost reductions and efficiencies across all units to drive improved margins, as noted by CFO Glenn Brandt. The guidance reflects confidence in the new satellite‑to‑mobile offering while acknowledging competitive intensity in the telecom sector.
"We're proud to be the first Canadian wireless carrier to offer satellite‑to‑mobile service for IoT. Businesses will now be able to seamlessly track critical assets like trailers, containers and equipment across the country, whether they're connected to our 5G+ network or in areas where traditional cell coverage is not available," said Tom Turner, President of Rogers Business.
"Knowing where equipment is and whether it is ready to work is critical on a job site, especially across Canada's vast and often remote geography. Working with Rogers and their coast‑to‑coast IoT satellite‑to‑mobile coverage allows us to deliver an asset tracking solution to Canadian businesses that performs where other cellular networks cannot. This partnership provides our customers with the visibility and confidence they need to manage their most important assets, regardless of where they operate," said Neil Cawse, CEO of Geotab.
Geotab’s GO Anywhere Plus tracker is designed for rugged use and long battery life, processing billions of data points daily from millions of subscriptions. The satellite‑enabled hardware will be introduced in the spring, expanding Rogers’ IoT portfolio and offering businesses coast‑to‑coast visibility for fleet and asset management.
The partnership and upcoming hardware launch underscore Rogers’ commitment to expanding connectivity in underserved regions and strengthening its position in the high‑margin IoT market. The satellite‑powered solution is expected to open new revenue opportunities and reinforce Rogers’ competitive advantage in Canada’s logistics and resource sectors.
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