Roku announced that U.S. customers can now subscribe to Peacock Premium Plus directly through The Roku Channel, with the service available at $16.99 per month or $169.99 per year. The announcement was made on April 28, 2026, and the subscription is immediately available to Roku users.
The new Peacock tier brings a host of live‑content features that Roku has not offered before. Subscribers can pause, rewind, and replay live events, including sports, and the platform now supports cloud‑DVR functionality for the first time. Peacock Premium Plus also offers ad‑free viewing of NBC and Bravo shows, Peacock Originals, and Universal movies, along with access to live sports and other premium programming.
Adding Peacock Premium Plus is a strategic move that deepens Roku’s Premium Subscriptions portfolio and strengthens its higher‑margin platform business. The subscription service is part of Roku’s broader “Premium Subscriptions” initiative, which allows users to purchase and manage over 70 services through a single Roku account. By bundling Peacock into this ecosystem, Roku increases platform stickiness and positions itself to capture a larger share of the growing paid‑subscription market.
Roku’s Q4 2025 earnings, released on February 12, 2026, showed a 16.1% year‑over‑year revenue increase to $1.39 billion and a swing to profitability with net income of $80.5 million. Gross margin expanded to 43.5%, and operating margin rose to 4.7% from –3.3% the prior year. The addition of Peacock Premium Plus is expected to build on this momentum by adding a higher‑margin subscription stream to the platform segment, which already generated $1.224 billion in Q4 2025 revenue.
Management highlighted the partnership’s importance. “With Premium Subscriptions, our goal is simple: to make it easier for viewers to discover and watch the content they love without keeping track of multiple apps and logins,” said Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku. “Peacock is an important addition to our growing lineup of Premium Subscriptions, and we’re thrilled to give Roku customers another way to discover and engage with NBCUniversal’s world‑class subscription entertainment and sports.” Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal, added, “By bringing Peacock Premium Plus to Premium Subscriptions on The Roku Channel, we’re expanding access to our world‑class programming and giving fans more choice in how they watch.”
The move also strengthens Roku’s competitive position against Amazon Fire TV, Google TV, and Apple TV. By offering a unified subscription experience and new cloud‑DVR capabilities, Roku enhances its value proposition for live‑content consumers, particularly sports fans, and reinforces its strategy of monetizing its platform through higher‑margin subscription services.
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