High Roller Technologies, Inc. (NYSE: ROLR) has formalized a strategic marketing partnership with Leverage Game Media (LGM), a social‑first digital media company that specializes in sports, gaming, and emerging market engagement. The agreement, which builds on a previously announced letter of intent, designates LGM as a marketing and distribution partner to support customer acquisition and brand awareness for High Roller’s planned launch of a regulated event‑based prediction markets product in the United States.
LGM brings a substantial digital footprint, reporting over 1 billion annual views and more than 5 million followers across its channels. The partnership will leverage LGM’s proprietary content platforms, data‑driven marketing capabilities, and expansive social media audience to accelerate user acquisition and engage new audiences interested in event‑based market participation. Management highlighted that this collaboration is a key milestone in the company’s U.S. prediction markets strategy, positioning High Roller to reach consumers who are increasingly engaging with event‑based markets.
Seth Young, CEO of High Roller, said, "As we move from intent to execution, formalizing this partnership with Leverage Game Media represents an important milestone in our U.S. prediction markets strategy. We are building a diversified marketing ecosystem designed to reach consumers who are increasingly engaging with event‑based markets. LGM's social‑first distribution model and highly engaged communities position us well to drive awareness and customer growth."
Jason Falovitch, Co‑Founder of Leverage Game Media, added, "We are excited to formalize our partnership with High Roller as they expand into prediction markets. Prediction markets represent a compelling evolution of digital engagement for sports and event‑driven audiences. Through our platforms, we believe we can meaningfully support High Roller's launch and long‑term growth in this category."
The partnership is subject to regulatory considerations, as the U.S. prediction markets sector is under increasing scrutiny from the CFTC and SEC. High Roller’s broader strategy includes additional collaborations with entities such as Crypto.com and Lines.com, underscoring a multi‑pronged approach to market entry and customer acquisition. While the financial terms of the agreement and specific product features remain undisclosed, the partnership signals a strategic push to capture a growing segment of the event‑based betting market.
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