Rumble Inc. announced that its Rumble Shorts feature has received approval from the Apple App Store, enabling iPhone users to download or update the app to access the new short‑form vertical video content. The approval follows a staggered rollout that began with a web launch on February 4, 2026, and an Android release on February 13, 2026, positioning the platform to compete more directly with TikTok, Instagram Reels, and YouTube Shorts.
The launch of Rumble Shorts on iOS is a strategic move that expands the company’s content library and deepens user engagement. By offering short‑form videos, Rumble seeks to attract creators and viewers who prefer quick, digestible content while maintaining its free‑speech‑focused brand. The feature also integrates with Rumble Wallet, allowing creators to receive crypto tips and other payments, which could open new monetization pathways and increase creator retention.
Rumble’s free‑speech stance is a key differentiator in a market where content moderation is a major concern for many creators. CEO Chris Pavlovski emphasized this focus, stating, "Rumble Shorts delivers quick, easy‑to‑consume videos, with free speech built into every swipe." He added, "At Rumble, we are reinforcing our commitment to protecting open expression at the same time we're helping creators get discovered, expand their audiences, and increase their earnings. Once again, Rumble is showing why it's the top destination for content creators."
Financially, Rumble has faced challenges in recent quarters. In Q3 2025, the company reported an earnings per share of –$0.08 versus an estimate of –$0.07, and revenue of $24.76 million against an estimate of $26.86 million. The launch of Rumble Shorts is part of a broader growth strategy aimed at diversifying offerings and attracting a larger user base, which could ultimately support revenue growth and improve profitability.
Pavlovski also highlighted the platform’s mission, noting, "Rumble Shorts provides a digestible viewing option, and of course, there's free speech with every swipe," and that "With Rumble Shorts, we stay true to our mission of defending free expression, while we also boost creator discovery and offer even more opportunities for creators and channels to grow and get paid."
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