Rumble Inc. announced on January 12, 2026 that it has secured exclusive video and live‑streaming distribution rights for The Dan Bongino Show, a high‑profile conservative program hosted by former U.S. Congressman Dan Bongino. Under the agreement, Rumble will be the sole platform where audiences can watch the show’s daily live stream, which will air weekdays from 10:00 a.m. to 12:00 p.m. ET. The audio‑only version will remain available on all major podcast platforms, while Westwood One will serve as the exclusive sales partner for the program’s advertising inventory.
Dan Bongino, who served as the 20th Deputy Director of the FBI from March 2025 to January 2026, also has a background as a former Secret Service agent and NYPD officer. The show’s relaunch is scheduled for February 2, 2026, positioning it to capture audiences in the run‑up to the 2026 midterm elections.
The deal aligns with Rumble’s broader strategy of acquiring exclusive content to drive user growth, engagement, and monetization. By securing a high‑profile creator, Rumble aims to differentiate itself from competitors and attract a dedicated audience seeking long‑form political commentary. Westwood One’s role as the exclusive sales partner will enable packaged advertising solutions, leveraging an existing partnership to monetize the show’s advertising inventory.
Rumble’s financial context underscores the significance of the deal. The company reported Q4 2024 revenue of $30.2 million, a 48% year‑over‑year increase, but a net loss of $236.8 million. In Q3 2025, Rumble posted an EPS of –$0.06, meeting analyst expectations. The exclusive rights to a prominent creator are expected to help Rumble monetize its platform and offset ongoing investment losses as it scales its user base, which reached 67 million monthly active users in September 2024.
While no immediate market reaction has been reported, the announcement signals a strategic push by Rumble to position itself as a free‑speech‑oriented alternative to mainstream platforms. The partnership is expected to strengthen Rumble’s content portfolio and enhance its appeal to advertisers seeking access to a politically engaged audience.
"His voice has been a cornerstone of free speech and independent media, and his return marks a powerful moment for our platform," said Rumble CEO Chris Pavlovski. Bongino added, "I'm excited to get back behind the mic and reconnect directly with the audience. We're coming back bigger, bolder, and always unfiltered—exactly how people want it."
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