Revolve Group Launches New Luxury Brand Revolve Los Angeles, Set to Debut March 9, 2026

RVLV
March 04, 2026

Revolve Group announced the launch of Revolve Los Angeles, a luxury‑oriented line that blends couture‑level craftsmanship with modern wearability, set to debut on March 9, 2026 exclusively on its REVOLVE and FWRD platforms.

The collection features hand‑embroidered eveningwear, semi‑transparent luxury jerseys, bias‑cut satin gowns, and materials sourced from Italian knit meshes and architectural belts. Prices range from $200 to $3,500, with sizes from XXS to XL, and Bella Hadid serves as the brand’s first ambassador.

The launch is part of Revolve’s strategy to expand its owned‑brand portfolio, which contributed 20% of REVOLVE segment net sales in 2025. The company’s strong financial performance—Q4 2025 net sales of $324.4 million, up 10% year‑over‑year, and net income of $18.6 million—provides a solid foundation for investing in new brand development.

Full‑year 2025 results showed net sales of $1.23 billion and net income of $61.1 million, underscoring the company’s ability to support premium initiatives. The brand’s focus on a premium segment aligns with Revolve’s broader move toward higher‑margin owned brands and a digital‑first retail model.

Revolve also continues to expand physical retail, with a permanent store at The Grove in Los Angeles, and invests in AI‑driven personalization to enhance the online shopping experience. The new brand launch signals the company’s intent to deepen its premium offering and leverage its Los Angeles heritage to differentiate in a competitive luxury market.

By launching Revolve Los Angeles, the company aims to capture higher‑margin sales, strengthen its competitive edge, and reinforce its position as a leading digital‑first fashion retailer.

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