RYTHM, Inc. (NASDAQ: RYM) has introduced 1777, a 750‑mL bottle of non‑alcoholic, hemp‑derived THC spirit under its Señorita brand. The spirit delivers 10 mg of THC per 1.5‑fluid‑ounce serving and is positioned for sipping, mixing, or social occasions. 1777 is available directly to consumers through SenoritaDrinks.com and will also be stocked nationwide in major beverage retailers, including Binny’s.
The flavor profile blends agave, Mexican lime, dragon fruit, and Acapulco Gold terpenes, echoing Señorita’s emphasis on quality and taste. Each 1.5‑fl‑oz serving contains 10 mg of hemp‑derived THC, aligning with the company’s existing THC‑infused product standards.
Strategically, the launch expands Señorita’s portfolio beyond its well‑known low‑calorie THC margaritas into a higher‑margin spirit category. By targeting the same sober‑curious consumer base that has driven demand for its canned cocktails, RYTHM aims to broaden revenue streams within its hemp‑derived THC segment and capitalize on the growing market for alcohol alternatives.
Financially, RYTHM’s hemp‑derived THC segment generated $9.5 million in 2025, while overall company revenue reached $17.28 million that year, up from $18,000 in 2024. The company remains unprofitable, but the launch signals a strategic effort to improve profitability through higher‑margin products.
"As Señorita has grown, we've heard from consumers that they want more ways to enjoy THC. With 1777, we brought our flavor‑first approach into a spirit, using the plant in a way that feels modern and approachable. We made it the same way we make wine — focusing on balance, flavor, and creating something you genuinely want to come back to," said Joel Gott, co‑founder of Señorita and 1777.
The launch comes amid a broader industry trend toward alcohol alternatives and the sober‑curious movement, which has accelerated demand for THC‑infused beverages. While specific market reaction data for 1777 is not available, the product’s entry into the emerging THC‑spirit category positions RYTHM to capture a niche that is expected to grow as consumers seek sophisticated, non‑alcoholic options.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.