Boston Beer Company, through its Canadian subsidiary BBCCC, Inc., introduced TeaPot Extra Raspberry Black Tea, a cannabis‑infused iced tea containing 10 mg of live rosin THC, 10 mg of CBG, and 30 mg of naturally sourced caffeine. The launch expands the company’s non‑alcoholic cannabis beverage line and adds a new flavor profile to its growing portfolio.
The company also declared a new holiday, “Take Your Mom to the Dispensary Day,” scheduled for the Saturday before Mother’s Day, May 9 2026. The holiday is intended to normalize cannabis use among older adults and to encourage family‑friendly consumption of the new product.
Boston Beer’s move reflects a broader strategy to diversify beyond beer and spirits. The Canadian R&D subsidiary, established in 2021, focuses on non‑alcoholic cannabis beverages, positioning the firm to tap a rapidly growing Canadian market and to prepare for potential U.S. entry. The TeaPot brand, launched in Canada in 2022, has become a key part of the company’s “Beyond Beer” portfolio, which accounts for a large share of its volume.
Paul Weaver, Boston Beer’s head of cannabis, said, “TeaPot is easy to understand, easy to consume, and best enjoyed with those who you can truly be yourself with. Take Your Mom to the Dispensary Day may be tongue in cheek, but it also reflects a broader shift in the stigma surrounding cannabis that extends beyond generational lines. Our new Raspberry Black Tea contains 10 mg of THC, 10 mg of CBG, and 30 mg of naturally occurring caffeine, which should make for an extra chill family gathering.” The launch and holiday initiative signal the company’s confidence in the growing demand for cannabis‑infused beverages among older consumers.
The product launch and holiday initiative are part of Boston Beer’s broader effort to capture a niche segment of the Canadian cannabis beverage market, where older adults have shown the fastest consumption growth. By leveraging its beverage expertise and brand‑building capabilities, the company aims to strengthen its position in a competitive landscape that includes other major beverage firms and dedicated cannabis brands.
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