Silvercrest Asset Management Opens Atlanta Office, Names Brittain Prigge Managing Director

SAMG
April 30, 2026

Silvercrest Asset Management Group Inc. (NASDAQ: SAMG) opened its first office in Atlanta, Georgia, and appointed Brittain Prigge as Managing Director, marking the firm’s first presence in the Southeast.

Prigge brings more than 35 years of wealth‑management experience, having served as founding partner and President of Balentine, a respected multi‑family office in Atlanta. Her deep local relationships and track record are expected to help attract ultra‑high‑net‑worth families and institutional clients to the new office.

The Atlanta launch is part of Silvercrest’s broader strategy to tap high‑growth wealth markets. By establishing a dedicated presence in a city with a robust affluent population, the firm aims to strengthen client relationships and drive new asset inflows in a key U.S. market.

Silvercrest’s recent earnings illustrate the context for this expansion. In Q4 2025 the company reported an adjusted EPS of $0.18, beating analyst expectations of $0.17, while revenue of $31.95 million slightly missed the forecast of $32.03 million. The firm’s revenue has grown modestly year‑over‑year—$125.3 million in 2025 versus $124.0 million in 2024—yet net income and profitability have declined, with a 6.4% net‑income margin in 2025 compared to 12.7% the year before. Rising compensation and benefits expenses have compressed adjusted EBITDA margins from 24.6% in Q1 2024 to 20.7% in Q1 2025, underscoring the need for disciplined cost management as the firm expands.

CEO Richard R. Hough III said, "Atlanta is a natural next step in our expansion strategy, reflecting both the strength of the market and the increasing demand for thoughtful, long‑term investment and advisory services. We have tremendous confidence in Brittain. Her deep understanding of the Atlanta community, combined with her longstanding relationships and respected track record, uniquely position her to contribute to our growth." Prigge added, "Silvercrest's client‑first philosophy and long‑term approach to investing strongly align with the needs of families and institutions in Atlanta. I'm excited to join the team to continue building the firm's presence here and to deliver the level of personalized advice and partnership that clients expect."

The expansion is expected to help Silvercrest offset margin compression by attracting new assets and leveraging Prigge’s local expertise. However, the firm must manage rising operating costs, particularly compensation, to maintain profitability as it scales its geographic footprint.

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