SAP announced that German football club FC Bayern has migrated its on‑premise systems to the cloud through the RISE with SAP journey, marking a significant new customer win for the company’s cloud platform.
The migration leverages SAP Cloud ERP Private, SAP SuccessFactors, SAP Engagement Cloud (formerly Emarsys), SAP Concur, SAP Analytics Cloud, SAP Datasphere, and SAP Sports One. The move aligns with FC Bayern’s “clean core” strategy, which separates core ERP processes from customizations to enable rapid adoption of AI and sustainability tools without disrupting day‑to‑day operations.
This win validates SAP’s cloud‑first transformation and demonstrates its ability to attract high‑profile clients. FC Bayern has been an SAP partner since 2014, and the new migration deepens that relationship by expanding the use of SAP’s cloud portfolio across finance, HR, merchandising, and fan‑engagement functions.
Thomas Saueressig, Member of the Executive Board of SAP SE, said, “Through RISE with SAP, the club now benefits from continuous updates, integrated analytics, and AI capabilities that enhance the fan experience and strengthen operational agility.” Jan‑Christian Dreesen, CEO of FC Bayern München AG, added, “Our partnership with SAP ensures that FC Bayern remains a digital leader. The cloud enables us to scale fan interaction worldwide, evaluate player performance…”
By securing a globally recognized sports organization, SAP strengthens its position in the competitive enterprise‑cloud market and showcases the breadth of its solutions for the sports industry. The partnership also signals to other large enterprises that SAP’s cloud offerings can support complex, high‑volume operations while maintaining a predictable cost model.
Overall, the announcement underscores SAP’s progress toward a fully cloud‑enabled business model and highlights the strategic importance of high‑profile customer wins in driving the company’s growth trajectory.
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