Sharplink, Inc. Rebrands from SharpLink Gaming, Inc. to Sharplink, Inc.

SBET
February 03, 2026

Sharplink, Inc., formerly SharpLink Gaming, Inc., changed its corporate name to Sharplink, Inc. on February 3 2026. The change was effected through an amendment to the company’s Amended and Restated Certificate of Incorporation filed with the Delaware Secretary of State, and all legal and regulatory filings have been updated accordingly.

The rebranding signals a deliberate shift from a gaming‑affiliate marketing focus to a broader strategy that positions Sharplink as one of the world’s largest publicly traded companies holding Ethereum (ETH) as its primary treasury reserve asset. The company now markets itself as a corporate holder of ETH and an advocate for its adoption, reflecting a long‑term view that digital capital will play a central role in corporate finance.

For the trailing twelve months ending December 31 2025, Sharplink reported revenue of $13.11 million, a 3‑year decline of 21.1 %. Operating margin stood at –169.91 %, and net margin was –7.87 %. The balance sheet remains strong, with a current ratio of 8.75, a debt‑to‑equity ratio of 0, and an Altman Z‑Score of 244.56, indicating low bankruptcy risk despite the negative operating results.

CEO Joseph Chalom, who joined the board on December 17 2025, emphasized the company’s focus on Ethereum deployment. Sharplink plans to deploy $200 million of ETH on Consensys’ Linea via ether.fi and EigenCloud to unlock DeFi yields, and it has allocated $1.5 billion to a stock‑repurchase program. The company’s total ETH holdings were 859,853 tokens as of October 19 2025, valued at roughly $3.5 billion in cash and crypto assets.

The shift to an ETH‑centric treasury strategy introduces accounting volatility, as U.S. GAAP requires crypto assets to be measured at fair value with changes reflected in net income. A decline in ETH price could trigger impairment charges, while a rise could boost earnings. Sharplink’s valuation, with a market cap of $1.53 billion and a price‑to‑book ratio near historical lows, suggests potential undervaluation, but the crypto exposure adds a layer of risk that investors must monitor.

The company’s board, capitalization, and executive leadership remain unchanged, and day‑to‑day operations continue as before. The name change is primarily a branding and strategic signal rather than a structural operational shift, but it marks a significant realignment of Sharplink’s long‑term focus and financial strategy.

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