Comscore announced that it has secured new agreements with more than 15 broadcast clients, including Allen Media Group, Cox Media Group, Sinclair Broadcast Group, Cowles Montana Media, Cunningham Broadcasting, and The E.W. Scripps Company. The deals extend the company’s local measurement footprint across the United States and add long‑term revenue streams to its portfolio.
The agreements underscore the growing demand for Comscore’s cross‑platform measurement solutions, which deliver deduplicated audience data across linear TV, connected TV, and digital channels. By integrating its panel data with broadcast operations, Comscore can provide a modern measurement currency that reflects how audiences consume content across multiple screens. The company’s MRC accreditation for local TV measurement gives it a competitive edge over traditional measurement providers such as Nielsen.
Comscore’s Q4 2025 results, released on March 17, 2026, showed revenue of $93.5 million and a full‑year 2025 revenue of $357.5 million. The new agreements add stability to the company’s revenue base and support its strategy to grow local measurement and cross‑platform solutions in a market where national advertisers increasingly rely on local insights.
The expansion signals confidence in local measurement as a strategic foundation for national advertisers. Multi‑year contracts with a diverse set of regional station groups indicate a growing commitment to Comscore’s platform and suggest that the company is well positioned to capture the broader shift toward cross‑platform audience measurement.
Tara Gotch, EVP of Commercial at Comscore, said, “Local is a must‑have for national advertisers seeking both scale and impact. As the industry evolves, we’re seeing accelerating adoption from local broadcasters who want modern measurement that reflects how audiences actually consume content today, across screens and platforms.” Sinclair’s Rob Weisbord added, “Sinclair has evolved into a cross‑platform media company, and we need measurement that fully reflects how and where we’re delivering our audiences.”
The new agreements reinforce Comscore’s market position and support its long‑term growth strategy, positioning the company to benefit from the continued shift toward integrated, cross‑platform audience measurement.
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