Select Medical Holdings Corporation announced the renewal of its 25‑year partnership with the Philadelphia Eagles, naming NovaCare Rehabilitation as the team’s official physical‑therapy partner. The extension, which was announced on February 17, 2026, expands NovaCare’s role as the presenting sponsor of fan‑focused content across the Eagles’ digital platforms, including sweepstakes, post‑game locker‑room speeches, gameday push notifications and banner advertising.
The partnership also secures brand exposure on radio spots, end‑zone videoboards and LED signage at Lincoln Financial Field during home games, reinforcing Select Medical’s presence in the Delaware Valley. NovaCare Rehabilitation operates 440 physical‑therapy centers nationwide, with 150 located in the Delaware Valley, and the extension is expected to broaden the company’s outpatient rehabilitation footprint and deepen community engagement through programs such as the Eagles Autism Challenge.
The renewal comes as part of a broader healthcare collaboration announced the same day, when Jefferson Health secured naming rights to the Eagles’ practice facility. Together, the agreements position Select Medical to leverage the Eagles’ extensive fan base and community programs while strengthening its strategic footprint in a key market.
Select Medical is scheduled to report its fourth‑quarter and full‑year 2025 results on February 19, 2026. Consensus estimates for the quarter project earnings of $0.23 per share and revenue of $1.36 billion, while full‑year guidance is expected to be $5.42 billion in revenue and $1.23 in earnings per share. The company’s operations include 104 critical‑illness recovery hospitals, 38 rehabilitation hospitals and 1,917 outpatient clinics across 39 states and the District of Columbia.
Management has highlighted the partnership’s significance. Senior vice president Ray Pennacchia of NovaCare said the 25‑year relationship “continues to build on the trust and collaboration that has defined our partnership.” Senior vice president of corporate partnerships for the Eagles, Brian Napoli, described the extension as a “long‑term commitment that will enable expanded community work.”
Select Medical’s balance sheet shows a moderate debt load and a focus on maintaining operational efficiency, and the company has acknowledged a non‑binding take‑private proposal from its executive chairman. The partnership extension is a key milestone that underscores the company’s strategic focus on the Delaware Valley and its broader outpatient rehabilitation strategy.
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