Sezzle announced a new unlimited 5G mobile plan, priced at $29.99 per month for subscribers to its Sezzle Anywhere service. The plan is powered by Gigs and runs on the AT&T network, and it can be added and managed directly within the Sezzle app alongside the company’s existing financial tools.
The service includes unlimited data, talk, text, HD streaming, Canada and Mexico roaming, instant eSIM activation, and no contracts or cancellation fees. By offering a lower‑priced alternative to typical U.S. single‑line plans that average $70‑$100 per month, Sezzle targets cost‑conscious consumers who already use its BNPL platform.
Sezzle’s move expands its ecosystem beyond buy‑now‑pay‑later, aiming to deepen customer stickiness and create a predictable recurring revenue stream. The mobile plan is available only to Sezzle Anywhere subscribers, who pay a subscription fee for a virtual card and other benefits, allowing Sezzle to bundle essential services within a single app.
Sezzle’s recent quarterly results show strong growth: Q1‑Q3 2025 revenue rose 123.3% to 98.7 million, 76.4% to 98.7 million, and 67.0% to 116.8 million, while GMV increased 64.1% to 808.7 million, 74.2% to 927.0 million, and 58.7% to 1,047.3 million. The new mobile service could add a predictable revenue stream and enhance customer engagement.
Management emphasized that the mobile plan is part of Sezzle’s strategy to bundle essential services, providing savings and convenience. The launch positions Sezzle as a broader financial services hub, potentially differentiating it from other BNPL competitors.
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