Sweetgreen began a limited market test of its new Wraps product line on February 24, 2026, rolling the items out in New York, the Midwest, and select Los Angeles locations. The wraps are designed to be portable, protein‑rich options that stay true to Sweetgreen’s real‑food philosophy, with each flavor containing over 40 grams of protein and priced between $10.95 and $15.00 depending on the city.
The test is intended to gauge demand for a handheld format that could broaden Sweetgreen’s appeal beyond its traditional bowl and plate offerings, capture on‑the‑go customers, and increase visit frequency. By launching the wraps in high‑traffic urban markets, the company hopes to collect data on sales volume, margin contribution, and customer satisfaction to inform a potential nationwide rollout.
Sweetgreen is preparing to report its Q4 2025 earnings on February 26, 2026. Analysts expect a loss per share of $0.32 and revenue of $159.593 million. The wrap launch could add a new revenue stream and diversify the menu, potentially improving unit economics and supporting the company’s shift toward operational excellence.
"They deliver the satisfaction people expect from a wrap, upgraded with the real ingredients, quality and scratch cooking standards that define Sweetgreen. This test allows us to explore how this new, portable menu item fits into our guests' everyday routines and expands our customer base," said Sweetgreen in a press release on February 24, 2026.
UBS adjusted its price target on February 23, 2026 to $6.50 from $7.50 while maintaining a "Neutral" rating, reflecting cautious sentiment amid the wrap launch.
The test will provide data on how the new items perform in terms of sales volume, margin contribution, and customer satisfaction. If successful, Sweetgreen plans to expand the format nationwide, adding a new revenue stream and diversifying its menu.
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