Bloomreach announced the launch of Loomi AI for Shopify, an embedded app that integrates Bloomreach’s AI‑powered personalization engine directly into merchants’ Shopify stores. The integration, released on April 29, 2026, allows Shopify merchants to deliver product recommendations, dynamic content, and automated customer interactions without building custom solutions.
Loomi AI leverages Bloomreach’s proprietary machine‑learning platform to analyze customer behavior in real time and generate context‑aware recommendations across the entire shopping journey. By embedding the technology into Shopify’s ecosystem, merchants can consolidate multiple personalization tools into a single platform, reducing operational complexity and cost.
The launch aligns with Shopify’s broader AI strategy, which includes Sidekick, Shopify Magic, and the Universal Commerce Protocol. By adding Loomi AI, Shopify expands its agentic commerce capabilities, enabling AI agents to act autonomously on behalf of customers across channels such as chat, email, and voice.
Bloomreach’s Loomi AI for Shopify is positioned to serve Shopify’s growing merchant base, which exceeds 4.8 million stores. The integration supports global scalability, including Shopify Markets and multi‑language capabilities, and is expected to drive higher conversion rates and average order values for merchants who adopt the solution.
Anirban Bardalaye, Chief Product Officer at Bloomreach, said, 'Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalization tools, all powered by the same real‑time intelligence from Loomi AI.' Raj De Datta, co‑founder and CEO of Bloomreach, added, 'ChatGPT isn’t the competitor to the brand experience — it’s the next channel within it. Loomi Connect is here to help them achieve that, ensuring the same data and AI that our customers have been using to power their owned‑channel experiences can now extend into conversational channels too.'
The partnership underscores the growing importance of AI in e‑commerce and signals a continued push toward agentic commerce. By simplifying advanced personalization for merchants, the integration strengthens Shopify’s position as an AI‑native commerce infrastructure and positions Bloomreach to capture a larger share of the personalization market.
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