Siebert Financial Corp. (NASDAQ: SIEB) has broadened its strategic partnership with Newsmax, a U.S. television and digital media company, by adding a dedicated financial segment to Newsmax’s flagship program American Agenda and launching a national advertising campaign across Newsmax and Newsmax 2.
The expansion comes as Siebert’s recent financial results have shown mixed performance. Operating income fell in both Q3 2025 and Q2 2025 compared with the same periods a year earlier, largely because the company has been investing heavily in new business lines and has taken an equity‑investment loss. The partnership is therefore part of a broader diversification strategy that seeks to offset those investment‑related headwinds with new revenue‑generating channels.
Strategically, the deal aligns with Siebert’s push beyond traditional brokerage services. The company has been building out investment banking capabilities, expanding its technology platform FusionIQ, and leveraging its subsidiary Gebbia Media to produce content such as the Tactical Wealth show on Newsmax 2. By placing Siebert experts on American Agenda and running a national ad campaign, the firm aims to attract new retail investors and strengthen its brand visibility in a crowded brokerage market.
Newsmax’s audience is largely conservative‑leaning and reaches a national viewership, offering Siebert a platform to reach demographics that may be underserved by other financial media outlets. The partnership also provides a measurable way to gauge brand awareness and investor acquisition through the program’s viewership metrics and the campaign’s reach across both Newsmax channels.
Overall, the partnership is a strategic move to broaden Siebert’s audience, enhance brand visibility, and support its long‑term growth objectives. While the company’s recent earnings have been pressured by investment outlays, the partnership is intended to generate new revenue streams and position Siebert for future expansion in both retail and institutional markets.
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