Scienjoy Holding Corporation announced the rollout of AI‑powered live streamers on its domestic flagship platform and the overseas platform BeeLive. The new system deploys avatar streamers modeled after real broadcasters and fully digital streamers that can operate continuously, freeing human hosts to focus on high‑value engagement.
The avatar streamers are trained on data from real streamers, enabling them to replicate hosting styles with high fidelity. Digital streamers are produced through a standardized pipeline and can be adapted quickly to entertainment, gaming, and e‑commerce scenarios, providing a scalable, cost‑effective content solution that can serve thousands of concurrent viewers 24/7.
Mr. Victor He, Chairman and CEO, said the deployment validates Scienjoy’s technical capabilities and reflects the company’s commitment to building a new growth model that integrates technology, real‑world scenarios, and business value. He added that the AI streamers will improve user retention, content supply, and operational efficiency, allowing the company to compete more effectively against larger rivals that already use AI and mixed‑reality technologies.
The launch is part of Scienjoy’s broader AI strategy, which includes the AI Vista Live! platform slated for nationwide rollout in China in 2026. The platform targets a projected $202 billion AI market and offers B2B solutions for healthcare, entertainment, tourism, and public services, positioning Scienjoy as an AI‑powered technology enterprise rather than a traditional mobile‑internet business.
Scienjoy remains debt‑free with strong short‑term asset coverage, but its earnings have been declining at an average annual rate of 47.4%. The AI streamer initiative is intended to drive cost savings and new revenue streams, providing a critical growth engine to offset past revenue declines and strengthen the company’s competitive position.
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