Apollo, a Skyward Group company, has launched a new sports and entertainment insurance line, expanding its specialty division and combining the new class with its existing contingency and accident & health solutions to create a unified offering aimed at profitable growth.
The new division will be led by Paul Thomas, a seasoned industry professional who previously served as Global Head of Sports, Media, and Entertainment at AXA XL and brings more than two decades of underwriting experience in these sectors. Chris King, Head of Specialty at Apollo, said, "Paul joining our specialty division is an exciting opportunity for Apollo. His experience and recognised expertise in the S&E markets will enhance our position as we work to deliver one cohesive proposition for our partners."
The launch aligns with Skyward Specialty’s "rule our niche" strategy, diversifying Apollo’s portfolio and capturing growth in a niche that has historically been underserved by traditional insurers. By integrating S&E with contingency and accident & health coverage, Apollo addresses evolving risks such as extreme weather, cyber threats, and reputational damage, offering clients a comprehensive program that blends multiple risk types into a single solution.
The sports and entertainment insurance market is evolving post‑COVID, with increased demand for coverage beyond event cancellation. Apollo’s integrated offering positions it to meet these broader risk themes, potentially creating durable, defensible positions in high‑growth markets and strengthening its competitive edge within the Skyward Group’s specialty strategy.
Apollo was acquired by Skyward Specialty in January 2026, and this launch represents a key step in integrating Apollo’s capabilities into the Skyward Group’s broader specialty strategy, reinforcing the group’s focus on niche markets and complex risks.
James Slaughter, Chief Underwriting Officer at Apollo, added, "The introduction of the S&E class reflects our strategy of building innovative, client‑centric solutions that align with broker and client needs. Under Paul’s leadership and nuanced understanding of these markets, we will create transformational opportunities for both our partners and our portfolio."
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