SmartRent announced on April 27, 2026 that it is launching a new value‑added reseller (VAR) program designed to broaden its distribution network in the small and mid‑market multifamily sector. The program will allow third‑party resellers to sell and support SmartRent’s integrated hardware‑software platform, accelerating adoption in segments that have historically been slower to deploy full‑stack solutions.
In the most recent quarter, SmartRent reported total revenue of $36.47 million, a 3.1% year‑over‑year increase, and a net loss of $3.20 million. The company’s SaaS revenue reached $15.40 million, representing 42% of total revenue, underscoring the shift from hardware‑led growth to a subscription‑based model. Adjusted EBITDA turned positive at $214,000 in Q4 2025, a sharp improvement from the $7.40 million loss recorded in the same quarter a year earlier, although the full‑year 2025 Adjusted EBITDA remained a $16.40 million loss. SmartRent ended the quarter with approximately $105 million in cash and no debt, providing a solid balance‑sheet foundation for the new channel.
The VAR initiative is a key component of SmartRent’s Vision 2028 plan and its “March to One Million IoT Units” goal. By partnering with resellers such as SKBM Smart Technology, the company aims to tap into the U.S. rental housing market, which contains over 40 million units, and to capture the underserved small and mid‑market segment that has been slower to adopt smart‑building solutions. The program is intended to generate additional recurring revenue streams and improve operating leverage as the company scales its SaaS offering.
Frank Martell, President and CEO, said, “Under our three‑year Vision 2028 program, we are laser‑focused on growing our market‑leading installed footprint. Expanding our go‑to‑market team is a major area of focus and an important contributor to our March to One Million IoT units.” He added, “In addition to growing our dedicated, in‑house sales team, we believe the addition of resellers like SKBM Smart Technology—a partner we have trusted for years on the installation side—will add important momentum to our revenue growth in the small and mid‑markets. This area presents an exciting new avenue for expanding our reach, further advancing our vision of bringing smarter living and working to everyone.”
Bill Myers, Co‑Founder and Chief Operating Officer at SKBM Smart Technology, commented, “We are thrilled to build on our role as an established installation provider by also becoming a value‑added reseller for a leading proptech organization like SmartRent. Our team is already positioned to deliver SmartRent technology to small and mid‑market communities and meet the specific needs of those property owners. We look forward to driving adoption across this expansive rental market sector.”
The competitive landscape for smart‑building solutions includes players such as Dwelo, STRATIS, and IOTAS. By creating a VAR channel, SmartRent seeks to differentiate itself in a market where direct sales may be less effective in reaching smaller operators. The partnership with SKBM Smart Technology, a trusted installation partner, provides a credible entry point into the segment and leverages existing relationships to accelerate deployment.
The VAR program is expected to accelerate SmartRent’s transition to a SaaS‑centric business model, broaden its installed‑base footprint, and generate recurring revenue that aligns with its long‑term profitability goals. The initiative represents a strategic effort to capture a sizable market opportunity while improving operating leverage and supporting the company’s Vision 2028 objectives.
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